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Theorist:
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Firth
|
Andrew Goodwin
|
Steve Archer
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Idea:
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Performance (To create a
video that’s similar to a concert performance)
Narrative (A video that’s
very similar to an actual film but relates to the lyrics of the song)
Conceptual (A video
containing a lot of metaphors relating to the song which creates a mood)
|
Illustrative (Images provide
a literal representation)
Amplifying (Repetition of
key meanings and effects to manipulate the audience)
Contradicting (Images
contrast with the music)
Disjuncture (When the
meaning of the song is completely ignored)
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Music video cuts between a
narrative and a performance of the song.
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|
Example:
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http://www.youtube.com/watch?v=xQ04WbgI9rg&feature=channel&list=UL (Performance)
All my life-Foo Fighters
http://www.youtube.com/watch?v=-_qMagfZtv8 (Narrative)
Just-Radiohead
http://www.youtube.com/watch?v=qybUFnY7Y8w (Conceptual)
This Too Shall Pass-Ok Go
|
|
|
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Theorist:
|
Berger
|
Levi
Strauss
|
Vladimir
|
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Idea:
|
Dance
tracks that have abstract visuals, which follow the beat of the song but
don’t have a visual reference to human agency. This is usually performed with
the band members
|
Music
videos with a binary opposite; Good-Bad, Rich-Poor and so on
|
Within
each narrative there is usually a set of stock characters and these are some
of the roles
|
|
Example:
|
|
Theorist:
|
Berger
|
Levi
Strauss
|
Vladimir
|
|
Idea:
|
Dance
tracks that have abstract visuals, which follow the beat of the song but
don’t have a visual reference to human agency. This is usually performed with
the band members
|
Music
videos with a binary opposite; Good-Bad, Rich-Poor and so on
|
Within
each narrative there is usually a set of stock characters and these are some
of the roles
|
|
Example:
|
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